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Air Your Briefs: Second challenge – Create a radio campaign to save Soho

on Feb 2, 2015 | 0 comments

By Staff Writer

Soho is in the spotlight after several celebrities, including Stephen Fry and Idris Elba, signed a petition urging the government to protect the London district from losing its edge.

The open letter to George Osborne and Eric Pickles claimed that Soho was losing its identity and warned that if property development in the area continues then the creative industries will be in “crisis”.

So, for our second Air Your Briefs challenge with the Radio Advertising Bureau, we are calling on creatives to produce a radio campaign to save Soho.

Campaigners have said there’s a real danger that Read full story ›

Source: The Drum