Nationwide has been criticised for running a mood-killing Super Bowl ad featuring a dead boy in a bid to spark a debate about childcare.
The ad in question came under fire for lowering the tone of the event with its series subject topic. In the 47-second slot, a young boy lamented his parents’ lack of care telling the camera directly: “I’ll never learn to ride a bike or get cooties. I’ll never learn to fly or travel the world with my best friend, and I won’t ever get married, I couldn’t grow up, because I died from an accident.”
Running with the Read full story ›
Source: The Drum
Industry News