By Seb Joseph

Channel 4 is broadening its repertoire of ad-funded short content with Heineken’s Foster’s brand that will see the two united more than a year after their last major commercial deal ended.

The brewer is reviving its “Original Comedy on 4” programming strand for the venture, funding short-form entertainment shows for the broadcaster’s Shorts platform. It launched last year to try and become the home of short-form branded content in the UK with advertisers promised the chance to create for a premium offering without the high production costs and scheduling limitations that plague traditional TV.

The service will arrive on the Read full story ›

Source: The Drum