Pain relief brand Deep Freeze has launched an ad takeover of radio station TalkSport for eight weeks during its coverage of the 6 Nations Rugby Championship.
The partnership, mediated by independent media agency the7stars, includes sponsorship of TalkSport coverage and features as well as branded segments during flagship shows such as Alan Brazil Sports Breakfast, Weekend Sports Breakfast and Full Contact.
Jill Stuart, brand manager for Deep Freeze, said: “Rugby players are big users of our Deep Freeze range of products which have been developed with high impact sports in mind to help treat injuries with a combination of pain relief and Read full story ›
Source: The Drum
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