Swinton Insurance has turned to shadow theatre company Attraction for the second year running as it readies an £8.7m TV campaign.
Swinton first worked with the dance group – which won Britain’s Got Talent in 2013 – last year when it embarked on its first ad campaign in nearly a decade.
Marketing director Gerald McLarnon hailed the activity a success, saying it resulted in increased levels of brand awareness and consideration.
“The new adverts emphasise our key people-insuring-people proposition and reflect the personal service that we strive to provide. It is clear the British public continue to appreciate Attraction’s Read full story ›
Source: The Drum
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