Saga has today (2 February) launched its first above-the-line advertising campaign for its Saga Legal Services division featuring actor Michael Fenton Stevens.
The TV ad, created by VCCP, builds on Saga’s proposition that they ‘like to keep things straightforward’ and cut through the jargon. The spot promotes its fixed fee proposition and highlights the fact that people can call Saga seven days a week.
Amanda Hoskins, marketing director, Saga Services commented: “The campaign raises awareness of Saga shaking up the legal market, by offering a service which, amongst other things, is simple and straightforward. We have worked hard to make Read full story ›
Source: The Drum
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