By Seb Joseph

Coca-Cola is lining up a flurry of content to celebrate the centenary of its iconic bottle that will see it call on pop culture icons, movie stars, mobile marketing and music to conjure up nostalgic memories among fans.

The year-long push launches at the end of the week (28 February) with an exhibit charting the history of the famous bottle beginning in 1915. Early designs and prototypes of the bottle will feature alongside the more than 100 original pieces of art including two original paintings of the bottle from Andy Warhol.

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Source: The Drum