By Nesh Pillay

Stonyfield and BabyCenter have teamed to rectify popular misconceptions about feeding babies with a new, multi-platform campaign.

The campaign focuses on BabyCenter mothers during multiple phases of their children’s development- six months, nine months, 12 months, and 24 months – to inform them that contrary to popular belief, babies are able to digest yoghurt.

“We give them a lot of great information about when they can start feeding yoghurt, why organic yoghurt is important, and even about why choosing yoghurt made just for babies and kids is an important choice to make as well,” said Stonyfield’s director of communications and social media, Read full story ›

Source: The Drum