By Seb Joseph

Johnnie Walker drinkers will be able to receive personalised messages on their bottles in a move owner Diageo will use to track how shoppers interact with the product in-stores.

The drinks maker is kitting out bottles of its top luxury brand with Near Field Communications (NFC) tech to gain the insight. Those bottles can then be used to show targeted messages, whether in stores or after purchase, such as promotional offers, cocktail recipes and exclusive content to people using their smartphones.

The product uses Thinfilm’s proprietary tech platform, which can detect whether a bottle has been opened. The technology is Read full story ›

Source: The Drum