Thomas Cook Airlines is using dynamic creative and affiliate marketing techniques to bolster its overall brand awareness rather than direct response alone.

The travel company’s airline is upping its focus on affiliate targeting techniques, having struck a tie-up with e-commerce technology firm Bright North, which will extend its ability to influence customers further up the purchase funnel.

The brand, which has been steadily increasing its marketing team since last year, has now also introduced programmatic targeting to its campaign activity and focused its affiliate marketing to capitalise on the value of its long-tail publishers.

Thomas Cook Airlines head of online Helen Atkinson said Read full story ›

Source: The Drum