By Seb Joseph

Boris Bikes are to be decked out in red and white after Santander penned a seven -year sponsorship deal with Transport for London that will see it replace Barclays.

The announcement confirms reports from earlier in the year and the financial firm will reportedly pay around £7.5m annually for seven years, pushing the total outlay of the deal to more than £50m.

The fee is a noticeable jump on the £5m a year Barclays is believed to have paid, demonstrating the brand awareness value of the deal despite Barclays decision to walk away from it.

Santander’s red and white branding will replace Read full story ›

Source: The Drum