By Seb Joseph

Lucozade has appointed AnalogFolk to help it craft a strategy to help the brand synchronise all its digital channels for the first time.

The move sparks the creation of integrated advertising spanning creative, content, social and digital firsts for the drinks brand.

It sees the brand focus what was a splintered offering spread across several agencies into one shop that will work closely with its more traditional marketing. However, the brand will continue to retain some social and content production in-house.

It is the latest sign that Lucozade is readying a big shake-up to its marketing following the brand’s previous allusions to wanting Read full story ›

Source: The Drum