New research from creative digital marketing company Ampersand Mobile has revealed that brands are mostly failing in their efforts to engage with consumers using apps.
A spin-out of award winning research and development firm Apppli, Ampersand Mobile commissioned TNS to survey the opinions of 1,612 UK smartphone users to understand their feelings towards current branded apps.
Key findings included:
• 71 per cent believe branded apps do not engage and merely market and push content;
• Almost half (47 per cent) delete all branded apps after just one use due to poor Read full story ›
Source: The Drum
Industry News