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Paddy Power provokes outrage with ‘prove you’re not prejudiced’ Chelsea campaign

on Mar 2, 2015 | 0 comments

By John Glenday

Irreverent Irish bookmaker Paddy Power has provoked a row with its latest media stunt in which it set up a stall staffed with various minority stereotypes and invited Chelsea fans to ‘Prove you’re not prejudiced’ by posing for a picture outside Wembley stadium.

Following in the wake of a racism row when Chelsea supporters blocked a black man from boarding a Paris subway train the stunt was met with incredulity by some.

These included Jonny Gabriel who described it as Paddy Powers ‘worst publicity stunt’

@paddypower This is pretty much the worst publicity stunt you’ve done yet, and you Read full story ›

Source: The Drum