By Seb Joseph

Ford does not want to stick to the tried and tested approach to car launches and plans to put social media at the heart of all marketing for its upcoming vehicles worldwide.

The car maker is feeling the pressure in an industry where many brands are jockeying for domination of the social media arena. To pull away from the crowd, it is changing the way it builds excitement for its new cars.

Mark Truby, vice president of European communications at Ford, told The Drum the social media first strategy isemblematic of its shift from a model “primarily of media relations” Read full story ›

Source: The Drum