Digital chiefs at Adidas, Barclays and Nectar discussed about how digital convergence is affecting the sportswear, banking and retail sectors while speaking at The Drum’s Digital Convergence conference.
Mark Brayton, marketing director at Barclay’s, Alexander Matt, senior director of brand communications at Adidas, ans global strategy director at Aimia INC, Scott Seaborn spoke to The Drum about how their companies were changing to suit increasingly digital consumers.
Talking about banking in the digital era, Mark Brayton said that the convergence of digital had made a huge bearing on the banking industry.
“Our big focus at Barclays is making sure we leave Read full story ›
Source: The Drum
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