By Thomas Hobbs
The UK’s largest airline took the 2015 crown, which was chosen by a panel of marketing experts and 2,000 British business professionals, for the first time.
BA pipped Apple to the top position as the iPhone maker rose one position to second from the previous year. Rival Samsung dropped two places to 10th.
Over the last year, BA has invested in premiumising the in-flight experience and updating its fleet by introducing hi-tech ‘happiness’ blankets and upgrading cabins to draw in more business travellers.
An underlying theme of this year’s list, compiled by the Superbrands Council, is the strong placing of the payment sector, Read full story ›
Source: Marketing Week
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