By Seb Joseph

British Airways has snared the top spot from Visa in the annual Top 20 Business Superbrands rankings to match its crown as the number one consumer brand in the UK.

The UK’s biggest airline carrier beat more than 1,200 brands to secure the top slot for the first time.

British Airways’ dominance of the list, which was ranked by a panel of marketing experts and 2,000 business professionals, spotlights the gains it made among business travellers last year that saw it serve them a more premium in-flight experience.

The airline also retained its status as the UK’s top consumer uperbrand, holding off Rolex Read full story ›

Source: The Drum