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Karndean Designflooring looks to personalise the customer journey with Lab

on Mar 2, 2015 | 0 comments

By Michael Feeley

Karndean Designflooring has appointed digital agency, Lab, to re-develop the brand’s website and deliver an increased level of personalisation for visitors.

Karndean supplies realistic wood and stone effect luxury vinyl flooring globally through a network of independent retailers and directly to their commercial customers, mostly interior designers, architects and contractors.

The new website will use the Sitecore Experience Platform to personalise content and deliver a consistent experience across every touch-point on the path to purchase.

Heather Horton, head of digital and communications at Karndean, said: “We have a clear aim to continue to grow our sales in both retail and commercial sectors and Read full story ›

Source: The Drum