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MWC15: Apple and IBM partnership bares fruit with the duo announcing 3 new apps

on Mar 2, 2015 | 0 comments

By John McCarthy

Apple and IBM have unveiled three new apps to aid professionals using the iOS platform after working together for almost seven months.

The apps are part of the first major push from the union since it was formed July. Built exclusively for iPhone and iPad, the apps span the travel, retail and financial industries.

More than 50 clients are already on board including Air Canada, American Eagle Outfitters, Banorte, Boots UK, Citi and Sprint.

Announced today (Monday 2 March) at World Mobile Congress, the IBM MobileFirst apps include:

‘Passenger Care’, a travel app designed to address traveller needs by speeding up Read full story ›

Source: The Drum