By Seb Joseph

Mailonline is selling ad inventory around its repurposed content on the app, signing up Starbucks, Sony and Specsavers as its debut advertisers.

Each appears on the publisher’s “Discover” channel, which launched in January, alongside up to 15 handpicked news stories and videos that are refreshed every 24 hours. Details of how the revenue is split between the Mailonline and Snapchat were not given and the former was unable to provide clarification by the time this article was published.

It is an alternative way for publishers to generate value from a feature that puts media at the forefront of Snapchat’s product.

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Source: The Drum