The advertising industry has used technology the “same way bankers did in 2008” to perpetuate a false market of consumer demand, according to PricewaterhouseCoopers (PwC) partner Leo Johnson. But advertising agencies now have an obligation to do more at board level to help big businesses become sustainable.
Speaking at Advertising Week Europe today, Johnson said: “I’m talking about advertising that is based on real-time bidding, native advertising, content farms, click farms, that is based on trying to squeeze more out of a dry flaking sponge that is unsaturated in the demand for people that will buy more stuff.
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Source: The Drum
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