By Minda Smiley

Gary S. Laben has been named Wunderman’s global chief data officer and will be responsible for expanding the agency’s data assets, data management and analytics practices to provide creative marketing support to its clients.

In his new role, he will report to Mark Read, who was appointed CEO of Wunderman earlier this year. Laben will remain as CEO of KBM Group, Wunderman’s data, insights and marketing technology arm.

He will work alongside global chief creative officer Lincoln Bjorkman to ensure that data-driven insights and creative are aligned consistently.

Of the appointment, Read said: “Our strategy is to combine creativity and data Read full story ›

Source: The Drum