The company kicked off the campaign, which McDonald’s claims is a first in terms of the size of activation and amount of real-time content produced, today (24 March) in Sydney with a ball pit shaped like a cup of coffee, with free cups of java given to participants.
Other global events taking place throughout the day include a pyjama party with a giveaway of 24 days of free breakfast in Italy, and a surprise concert from Jessie J atop a double decker bus driving around London, live streamed onto YouTube.
The campaign is part of an effort for McDonald’s to change its Read full story ›
Source: Marketing Week
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