By Minda Smiley

Fast-food chain Taco Bell has rolled out a breakfast campaign called ‘Breakfast Defectors’ to introduce new menu items including the Biscuit Taco and Mountain Dew Kickstart.

The ads, created by Deutsch LA, shine a harsh light on rival McDonald’s more traditional breakfast sandwiches. Last year, Taco Bell made its debut into the breakfast market with a campaign that featured real-life Ronald McDonalds enjoying Taco Bell.

In the style of a government propaganda film, a three-minute spot entitled ‘Routine Republic’ features a young man and woman as they escape their gloomy town in search of a better breakfast – which they find at Read full story ›

Source: The Drum