By Seb Joseph

Nationwide has appointed VCCP as its advertising agency as it looks to keep the momentum going behind the revamped brand building strategy it launched last year.

The creative agency is tasked with sharpening the advertising for the financial firm’s bid to prove to potential customers how people-focused it is. Nationwide’s customer service and support for local communities are now at the heart of the brand after it was revamped last year with a £10m advertising campaign – the building society’s biggest media outlay to date.

18 Feet and Rising were responsible for creating the campaign following its appointment to the £20m account Read full story ›

Source: The Drum