By Mindi Chahal

Coca-Cola is celebrating 100 years of its ‘contour’ bottle this year, and this month also announced plans to introduce a “one brand strategy” across its four product variants that put greater focus on the Coca-Cola master brand, rather than their individual designs and personalities.

At the other end of the scale, icons such as the Marlboro man have all but disappeared from the tobacco market, and with MPs voting to require plain packaging for cigarettes this month, it is an industry that is seeing its brand value stripped. Marlboro’s brand value dropped 3% between 2014 and 2015, according Read full story ›

Source: Marketing Week