By Lynn Lester

Tragedy struck with the news of the German plane crash in the French Alps yesterday, just as some of the world’s best known media brands were preparing to talk at Advertising Week Europe about how news stories are reported on social media first.

#jesuischarlie was used as an illustration of this; where the tragedy was revealed to the world on twitter and generated over 6,000 tweets each minute.

“Everyone has the potential to be a journalist,” said Steve Payne, head of planning, insight and research at AOL UK and added “You can be a publisher for news and not just a consumer.”

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Source: The Drum