By Gillian West

TK Maxx has once again championed real customers with its spring/summer 15 campaign featuring 10 TK Maxx customers recruited from across Europe.

In the ad, which launched exclusively on the retailer’s Facebook channel, the chosen brand ambassadors were surprised with their own new spring/summer wardrobe of big brands, designer labels and unique gems to create their own individual looks.

“Seeing our own shoppers approach their new TK Maxx spring/summer wardrobe with an open mind enabled them to show off and share their own personal style as well as experiment with it too,” said Deborah Dolce, group brand and marketing director at TK Read full story ›

Source: The Drum