Nikki Lambert, Spotify’s marketing director, Europe admits that even five years ago subscription-based businesses had a reputation for being a “stitch up” thanks to mobile phone providers and gyms “locking people in and holding them to ransom”. But a lot has changed in that time thanks primarily to the growth of digital, which has brought with it far greater transparency meaning brands have got to put consumers first or they simply won’t engage.
In her new book The Membership Economy, consultant Robbie Read full story ›
Source: Marketing Week
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