WPP chief executive Sir Martin Sorrell has said the advertising industry doesn’t report transparently and called out competitor Omnicom’s “barter business” as a unit which runs without disclosure.
Speaking at an Advertising Week Europe session titled ‘Business is Media’, Sorrell was asked by Bloomberg anchor Francine Laqua to comment on what he saw as the next big thing to disrupt business.
He shrugged off the question, saying he “didn’t know”, but suggested the revenue figures companies report “mirrors disruption” and the biggest issue he sees is that the industry doesn’t “report transparently.”
“It’s about time you as a responsible investigative journalist ask the Read full story ›
Source: The Drum
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