The former Red Bull UK marketing director Huib Van Bockel has said that marketing today is ‘like Tinder’ and called out the need for brands to react faster to the pace of disruption.
Speaking at Advertising Week Europe, Bockel, who departed the brand in December, said that long gone are the days when marketers could enjoy the safety of a 30-second ad reaching their audience, and urged them to adapt to innovation in the marketplace.
“People are not really reacting to that [disruption] at the pace that they should be. 10 years ago you had a brand positioning and you would communicate Read full story ›
Source: The Drum
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