The Co-operative Bank has launched a new TV campaign to underline the bank’s ethical foundations as part of its brand reinvestment scheme.
The advertising campaign will inform viewers that new current account customers will receive £100 – with a further £25 to be donated to one of seven selected charities including, Action Aid, Amnesty, Carer’s Trust, Hospice UK, Oxfam, Water Aid and the Woodland Trust.
In the ad, Thomas, a community elder from Malambo in Tanzania, announced the company’s commitment to mobile banking and UK call centres and charity support.
Alastair Pegg, marketing director at the Co-operative Bank, said: “As a bank we Read full story ›
Source: The Drum
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