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Reverberate: Media and marketing news you need to know today – Lyft sparks BFFs, Salesforce snubs Indiana & Google CFO Porat to pocket $70m

on Mar 27, 2015 | 0 comments

By John McCarthy

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Twitter’s digital ad-revenue is set to overtake Yahoo’s in the US for the first time, Business Insider reports. Although Yahoo will grow its digital revenues to $1.24bn in 2015, Twitter will take third place with $1.34bn.

2. Lyft wants its driver and passenger to bond, according to Yahoo tech. They will be encouraged to share their hometown, favorite music and a short bio via the iOS app.

3. Apple chief executive Tim Cook has revealed he plans to donate most of his Read full story ›

Source: The Drum