In a first for VisitBritain, app developers have been tasked with creating a prototype for a mobile app that will help visitors to Britain plan their visit at any stage of the trip, with winning designs to be put into development and ultimately launched as VisitBritain’s new mobile app later this year.
The app is to be based around the Travel Time API platform, which shows the user where they can travel to within a certain timeframe and using a certain mode of transport.
Tess Bedard, senior digital marketing manager at VisitBritain, told Marketing Week: “We want to create something evergreen on Read full story ›
Source: Marketing Week
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