By Ben Titchmarsh

Brand partnerships with recording artists must be meaningful and avoid gimmickry to succeed according to leading lights of the UK music industry.

Speaking on the ADARA Stage in the Newsroom at Advertising Week Europe on a panel entitled ‘Are Brands the Saviours of the Music Industry, or Just a Quick Fix?’ Jamal Edwards, CEO of SB.TV said:“When I work with brands it has to add to the experience for SB.TV viewers. Brands allow me to access bigger locations, better cameras. I do it if I can make it a part of my audience’s lifestyle. I’m up for it if it’s done Read full story ›

Source: The Drum