By John Glenday

A survey of audience attitudes conducted by the BBC has found that viewers are fed up with the sight of reality TV ‘stars’ on their screens and would increasingly prefer to see ‘normal’ people recruited instead.

The most significant demographic to express dissatisfaction with the status quo were women over 55, who feel marginalised by broadcast schedules which favour younger women, a trend particularly evident in news and documentaries.

A scheduling gender imbalance currently sees two men appear on screen for every one woman, despite women accounting for 55 per cent of all viewing hours. Across the board there is a Read full story ›

Source: The Drum