By John Glenday

The growing importance of digital to the global advertising industry is reflected in the latest ad forecast compiled by Carat, which predicts that digital spend will account for 25 per cent if the sector in 2016 courtesy of a surge in mobile.

Digital has been given a further fillip with all global markets ring-fencing digital media spending, even in the teeth of economic headwinds, with the biggest rise to be found in Asia Pacific following the election of India’s BJP party fuelling double digit growth of 11 per cent this year.

In China growth is set to remain steady at 7.9 per Read full story ›

Source: The Drum