By John Glenday

The Advertising Standards Authority is being urged to close a loophole allowing video bloggers to screen junk food and gambling ads on content aimed at children, following an investigation carried out by The Independent.

It found that popular ‘vloggers’ such as Zoella and Alfie Deyes regularly screen junk food adverts for the likes of Coca-Cola and Haribo even an online gambling promotion, despite many of her subscribers being children as young as 11.

Such content would be banned from broadcast on terrestrial television but these strict rules are not applicable to vloggers, who partner with Google’s Adsense system which allocates adverts based Read full story ›

Source: The Drum