By Seb Joseph

Microsoft is fusing storytelling and user experience together in preparation for a future when machines will decide what content reaches a consumer.

It is a shift revolving around five core principles being taught to its staff in the hope of fostering a culture of ‘show over tell’. Content and product designs used to be created in silos but the company wants to think holistically about the entire experience if its bid to make people love its products is to become a reality.

Microsoft is in the second year of promoting how people use its products instead of the actual products, believing that Read full story ›

Source: The Drum