Outdoor advertising company Clear Channel is investing in weather-sensitive technology for its larger digital screens to adjust their brightnessaccording to changes in the weather.
The investment follows the installation of Clear Channel’s first solar powered bus shelter and billboard in the last 6 months.
Speaking to The Drum following a Clear Channel event on The Drum’s Advertising Week Europe bus last week Chris McClelland, specialist partnerships at the outdoor media owner, said it wanted to exploit a growing trend for advertising campaigns to interact with the weather. Brands including Stella Artois and Corsa have experimented with weather-activated outdoor ads as they look Read full story ›
Source: The Drum
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