Sales of cola in grocery and convenience dropped by 0.2% to £1.6bn in 2014 while volume dropped by 1.6%, the first time the market leader has seen a decline.
Meanwhile, sales of water were up 12.6% to £671m, making the segment the second fastest growing of all soft drinks in 2014, while glucose and energy drinks also saw sales growth of 4.6% driven by sales of Lucozade and Red Bull.
Growth of water and energy drinks also overtook cola in on premise, though cola did grow by 2.8%.
Despite its decline, cola remained the largest category, largely thanks to Britvic and PepsiCo’s Pepsi Read full story ›
Source: Marketing Week
Industry News