Andy Cosslett’s first day as CEO of Intercontinental Hotels Group came just after the 2004 tsunami when the group’s Holiday Inn hotel in Phuket, Thailand was washed away. Instead of settling in at head office “the instinct of a marketer” led him straight to the “front line” to show support to those staff affected. “I’m not sure a finance director would do that.”
Cosslett was speaking at an event hosted by The Marketing Society earlier this month where he was candid both in his assessment of the attributes marketers can bring to the C-suite and the failings that will stop them Read full story ›
Source: Marketing Week
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