By Hagai Tal

At its annual developer conference last week, Facebook made several announcements that are likely to have a major impact on the mobile app world. As one of the world’s largest online properties, Facebook’s policies and practices – when it comes to digital marketing – tend to govern popular trends in the industry.

The F8 conference marked what could become the next trend in digital advertising: online portals becoming complete, self-sustaining marketing ecosystems through key technology acquisitions and integrations, advanced analytics, and a steady stream of rich, constantly updating audience data from its own platform.

For Facebook, with the sizeable amount of data Read full story ›

Source: The Drum