By Natalie Mortimer

DreamWorks Animation’s has partnered with road safety charity Brake for a national campaign to promote the DVD release of the Penguins of Madagascar film.

For the initiative primary schools across the UK will work to teach parents and pupils about the health and social benefits of walking or cycling, and encourage them to collectively walk the distance from London to Madagascar, a total of 5,618 miles, over the summer term.

To launch the partnership pupils at Albemarle Primary School in Wimbledon were this morning led on a walk by 8-year old actor Rhys Edwards, the star of the John Lewis Read full story ›

Source: The Drum