Hellmann’s is launching a campaign in response to a Facebook comment from a fan who described the mayonnaise as “one of the greatest things ever created”.
With a global media spend of £15m, the campaign is Hellmann’s biggest investment in over decade and marks the start of an ongoing strategy to create a unified global voice for the brand.
Developed by Ogilvy & Mather London, the TV ad shows the Facebook post which sparked the activity before asking if it is really better than the lightbulb, rollercoaster faces or the internet.
It ends on the tagline: “The greatest thing ever created. Apparently.”
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Source: The Drum
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