By Minda Smiley

The NCAA Tournament Elite Eight game between Kentucky and Notre Dame that aired on TBS on Saturday 28 March delivered the highest overnight rating for college basketball in cable television history, according to Nielsen.

Turner Sports and CBS Sports’ exclusive coverage of the Regional Final doubleheader, which included Kentucky vs. Notre Dame and Wisconsin vs. Arizona, produced the highest rating for the Saturday Elite Eight game windows in 10 years.

The Kentucky vs. Notre Dame telecast was up 53 per cent over last year’s comparable game. The Arizona vs. Wisconsin game saw a 24 per cent increases from the year prior.

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Source: The Drum