By John McCarthy

Now TV has launched a search engine advertising campaign enabling the firm to direct those enquiring about the service on Google directly after the airing of its ads to its website.

The Sky-owned streaming service, in conjunction with wywy and iProspect, is to sync Now TV advert keywords with Google search in a bid to capture and retain consumers who actively look for ‘Now TV’ online after its ads air.

Wywy’s SearchSync technology will look to upweight Now TV’s pay per clicks (PPC) to raise the firm’s Google rankings for up to three minutes after the brand’s adverts air on TV.

Katie Manser, Read full story ›

Source: The Drum