The campaign will kick off in the lead up to Easter followed by a second launch of activity in June, focusing on outdoor and social media as part of £14m in media spend behind the Carlsberg portfolio in 2015.
It is based on insights from a blind taste test commissioned by Carlsberg in 2013, which showed that 69% of participants expressed a preference of the taste of bottled Carlsberg Export over Stella Artois, the leading premium lager brand in the UK according to the latest data from Euromonitor.
It also comes alongside a packaging refresh for Export, which is an effort to Read full story ›
Source: Marketing Week
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