Puma has announced a new partnership with the Italian Football Federation (FIGC) which will see it continue to operate as it’s lead partner and official technical supplier for all of its teams.
The agreement will see the two organisations work on a number of projects to develop the image, profile and commercial value of FIGC, while Puma will continue to have the exclusive Master License to manage the Federation’s assets globally.
Marketing investment will be allocated into youth development, women’s football and countering racism.
Björn Gulden, chief executive, Puma, commented: “Extending this long standing partnership with the FIGC is extremely Read full story ›
Source: The Drum
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